Retail Marketers: Are You Listening to Your Customer?

We love talking about the customer lifecycle because we spend our days acting as a bridge connecting our clients with their customers. And sometimes we’re left wondering if we’re truly listening to the customer, not customers – each unique customer….

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Marketers: Is Your CRM Growth Strategy Focused on Email AND Mobile Acquisition?

Are you taking marching orders from senior executives who are stuck in 2005? You know!? That top-down focus on the wrong strategic marketing goal for tomorrow. I keep speaking with companies still focused on email acquisition, and resistant to mobile…

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