How Pappa Leo’s Pizza used SMS to Increase Sales

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Pappa Leo’s Pizza, co-founded by brothers Matt and Chris Rougeau in 2003, is a pizzeria chain based in British Columbia, Canada. With a modest team consisting of Matt and Chris, they own and operate one corporate shop and oversee six franchise locations. In the face of current challenges such as soaring inflation and fluctuating interest rates, Pappa Leo’s sought innovative marketing solutions to navigate the competitive pizza business landscape and drive more sales.

Market Challenges:

In a dynamic market characterized by inflationary pressures and shifting consumer behavior, Pappa Leo’s grappled with finding effective marketing strategies to retain repeat customers, attract new ones and increase sales. Traditional methods, including flyers, newspaper ads, and social media, were becoming more and more expensive with little return on investment. 

Pappa Leo’s Pizza and Raange:

Pappa Leo’s Pizza needed a cost-effective and engaging marketing channel that would not only retain loyal customers. Additionally, Matt needed a straightforward, easy-to-use solution, as he is a one man marketing team at the company. The solution came in the form of SMS marketing using Raange’s SMS Marketing platform. Matt was impressed by the case studies and the platform’s affordability, combined with its Canadian roots. They decided to harness the power of text messaging to connect with their audience.

Results speak for themselves:

Implementing SMS marketing with Raange has proven to be a game-changer for Pappa Leo’s Pizza. They send out text messages to their audience once a month, typically on Mondays, with coupons that are redeemable for seven days. Text messages have consistently driven sales, especially during dinner hours, with a noticeable spike within 30 minutes to an hour of sending the messages.

Customers have embraced the convenience of receiving promotions via text messages, using the coupons to order by phone, website, or in-store, with a preference for online orders. Pappa Leo’s Pizza has witnessed a significant boost in customer retention and engagement through SMS marketing, achieving a remarkable 3X increase in sales compared to email marketing. 

In collaboration with Raange, Pappa Leo’s Pizza has embraced SMS marketing as a vital tool and a new marketing channel for driving repeat business. They continue to post regularly on social media networks like Facebook and Instagram and utilize flyers for city-wide promotions in the peak months of September, October, and November.

“Raange’s SMS marketing has been a game-changer for Pappa Leo’s Pizza. We were searching for an effective and affordable way to engage with our customers, and SMS turned out to be the answer. Sending text messages once a month with exclusive coupons has significantly boosted our sales, especially during dinner hours. Raange’s platform is not just cost-effective; it’s a valuable tool for building customer loyalty and increasing our revenue, Said Matt Rougeau, Co-founder of Pappa Leo’s Pizza.”

“At Raange, we’re proud to have helped Pappa Leo’s Pizza harness the potential of SMS marketing to enhance their business. Matt and his team’s success story demonstrates the power of SMS in driving customer engagement and increasing sales. We are committed to providing innovative and cost-effective solutions that help businesses thrive in the digital age. Pappa Leo’s Pizza is a fantastic example of how SMS marketing can make a real impact, explained Eric Nykamp, CEO of Raange.”

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