ROI Calculator | Mobile Messaging Campaigns
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In a recent SMS marketing campaign, we ran a SMS vs Email case study with a 100-store retail chain with a marketing list of 3,000 contacts and we experienced remarkable results.
The campaign, which cost $150 to run, led to 192 sales conversions, resulting in a substantial $9,000 in sales uplift.
To calculate the Return on Investment (ROI) for this SMS marketing effort, we followed a simple formula. First, we subtracted the total costs of the campaign ($150) from the total revenue generated ($9,000), giving us a net profit of $8,850.
Next, we calculated the ROI percentage by dividing the net profit by the total costs and multiplying by 100. The astonishing result was a 5900% ROI.
This means that for every dollar invested in the SMS campaign, the retailer received an outstanding return of $59 in revenue. Such a high ROI demonstrates the immense potential of SMS marketing to drive substantial sales uplift, making it a highly effective and profitable marketing channel.”
This real-world example showcases the tangible benefits of SMS marketing, highlighting its ability to deliver exceptional ROI and contribute significantly to a business’s bottom line.