The Calgary Flames Foundation is a charitable organization affiliated with the Calgary Flames NHL team. Established to support community initiatives in Southern Alberta, using the power of sport to create healthier communities.
The Opportunity:
With the government’s recent approval of the use of random ticket generators, the Foundation seized the opportunity to explore online raffles as a new channel for fundraising. This significant development opened doors to innovative approaches in engaging supporters and driving contributions.
Initially, social media campaigns were yielding only 0.05-1% of sales. There was a pressing need to explore alternative solutions to maximize outreach and fundraising potential. As a result, the foundation saw the potential for text marketing to fill this gap and sought the right solution to capitalize on this opportunity.
Working with Raange:
In search of a solution, the Calgary Flames Foundation connected with Raange through Bump, a trusted partner in their network. Recognizing the potential of SMS marketing for charities to drive engagement and fundraising efforts, they decided to leverage Raange’s platform to explore the new marketing channel.
The Text Message Marketing Results:
By implementing Raange’s SMS marketing solution, the Calgary Flames Foundation experienced significant improvements in audience engagement and fundraising outcomes. Text marketing quickly emerged as a powerful channel, accounting for 30% of their ticket sales.
Crystal Anderson, Manager of Raffle Operations at the Calgary Flames Foundation, shares her experience: “SMS marketing has allowed us to reach our audience directly, resulting in increased ticket sales and engagement. We are thrilled with our partnership with Raange. The service is great, the platform is very user-friendly and the results have been amazing.”