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With Twilio’s Zipwhip acquisition, it’s time to start looking for a Zipwhip alternative.  We have been talking to a lot of Zipwhip Canada customers, especially with Twilio Zipwhip’s End of Life happening on Dec. 1, 2022. Zipwhip messaging has been … Read More

Does your business use SMS for marketing? If so, you’re in good company! The ability to send bulk SMS messages is essential to a successful marketing strategy as having the right tools. Bulk SMS messaging has its downsides. Sending too … Read More

What’s the exciting news? Forever 21 is back in Canada and Raange is thrilled to be powering their expansion! Forever 21 Canada is hitting the ground running and growing their footprint in Canada quickly, with 3 stores open so far, … Read More

As the scale of vaccine manufacturing and distribution has increased globally, the strictest of lockdowns have been lifted and life is slowly returning to a closer shade of normal. What can retailers expect during The Great ReOpening? Interestingly, we at … Read More

Today we’re going to discuss the 4 mobile marketing trends to keep an eye on in 2021 to help you and your brand prepare for future success. We can tell you that before we knew the precarious nature of what … Read More

Customer data is the lifeblood of any successful marketing campaign and a key driver in business decisions and overall growth.  Bad data can hurt the bottom line of a company, skew your campaign results or force you to waste resources … Read More

First-party data is undoubtedly among the most valuable assets for a brand’s marketing efforts. However, just like any high-quality information, this type of data is fairly complicated to acquire. Furthermore, it’s safe to argue that poor data quality doesn’t just … Read More

If there’s one thing that we’ve learned after the passing of the California Consumer Privacy Act (CCPA), along with its European counterpart — the GDPR, is that the way we’ll be able to access and use data in the future … Read More

What is an SMS Short Code? SMS short code is a 5-6 digit phone number, specifically designed for companies to send mass text messages to their customers. Businesses, governments, charities, brands, etc. use short codes for marketing communications, large one-to-many … Read More