At Raange, we are experts in A2P messaging using SMS. Because of the many advantages A2P provides, it has quickly emerged as one of the most preferred methods by companies for communicating with the consumers they serve.
A recent study found that the global A2P messaging market is expected to grow by 4.9% annually from 2023 to 2030.
In this piece, we will discuss the power of A2P messaging as well as the reasons why your company should think about utilising it.
What is A2P Messaging?
A2P messaging – also known as application-to-person messaging, is the process of sending SMS or MMS from an application like Raange’s Mobile Marketing Platform to a mobile device.
Everyone is familiar with P2P messaging or essentially just sending a text message to your friend. A2P can also be used for SMS chat, so it’s like you’re having a one-to-one conversation with a user, but all done from a platform like Raange.
How to use A2P SMS Messaging?
In short, A2P messages are used for business sms marketing campaigns, one-to-one SMS chat and bulk messaging.
What can you use A2P for?
A variety of industries use A2P messages, including retail, healthcare, finance and more, from things such as:
- SMS Chat
- Marketing Messages
- Appointment Reminders
- Delivery Notifications
Why Use A2P?
The nice thing about A2P messaging is that you can derive data and insights from your campaigns. You can track things like click-through rates, message open rates and deliverability of messages.
Another advantage of A2P is that it can assist organizations in increasing the level of engagement shown by their customers. By sending messages directly to customers’ mobile devices, businesses can ensure that their messages are seen and read. Text messages have a 98% open rate!
A2P can enhance software security. The use of two-factor authentication (2FA) is a typical example of A2P messaging. Many banks and financial institutions have implemented 2FA to better secure accounts. This happens when you receive a text message with a verification code to sign into your account.
A2P SMS Messages are Cost Effective
Finally, A2P messages are not only an efficient but also a cost-effective method for companies to communicate with their clients. When compared to conventional methods of communication like phone calls or snail mail, A2P SMS is a more cost-effective option.
A2P is a useful tool for companies searching for a scalable and cost-effective method to communicate with their customers.
In conclusion, A2P SMS can help improve consumer interaction, save money, and increase the level of security in your operations.
Ready to give QR codes for SMS Marketing a try? To get started with Raange, you can request a demo. Or, you can call us at (844) 472-2643.