SMS marketing strategy for Black Friday and Cyber Monday in 2023

SMS marketing strategy for Black Friday and Cyber Monday in 2023 - Header Image

The holiday season is fast approaching, and consumer behaviour is evolving as we move closer to the festive rush. Recent surveys have unveiled intriguing insights into how shoppers are preparing for the holidays.

Learn how you can take advantage of these behavioural trends to get stay connected with your customers and increase sales – online and in-store – this Black Friday.

When is Black Friday and Cyber Monday 2023?

The all-important holiday season is nearly here and it is the most wonderful time of the year. For those of you who are late to the planning party or just haven’t had time to work on your holiday campaigns, don’t worry. We have you covered for SMS marketing. 

But first let’s just confirm the dates: This year Black Friday is on Friday, November 24th and Cyber Monday is on Monday, November 27th. 

Holiday Shopping Trends – Insights into Consumer Behavior

Not only is BFCM a key time of year for revenue generation, but it’s also the gateway to inspiration and ideas for holiday gifts. It’s very important for businesses to not only display sales, but provide important product focuses and ideas.

Informed Shopping: Researching Brands and Products

A significant 30% of respondents mentioned that they’re actively engaged in researching specific brands or products. This statistic emphasizes the importance of providing comprehensive product information and engaging content well in advance to assist these informed shoppers. Brands can benefit from this trend by ensuring their online presence is informative and user-friendly, making it easier for potential customers to gather the information they need.

Seeking Inspiration: Gift Ideas Galore

Black Friday is not just about shopping for oneself; it’s also a time for spreading joy through thoughtful gifts. A substantial 55% of respondents are on the lookout for gift ideas and inspiration. This showcases a tremendous opportunity for businesses to curate special holiday collections, offer unique gift guides, and share creative ideas through various marketing channels. By tapping into this inspiration-seeking audience, brands can foster a sense of excitement and anticipation around their products.

Keep an eye on ‘24 by growing your marketing lists

As your online and in-store traffic begins to pick up leading up to Black Friday and Cyber Monday, you need to make sure you’re taking advantage of this traffic by capturing new contacts for your marketing lists.

At the very minimum, you should be offering the same promotion in-store and online of $5 Off Your Next Purchase or 10% Off Your Next Purchase if a shopper signs up to receive email and text alerts. 

Consumers want to sign up to receive personalized offers from you. Adlucent study found that 44% of respondents were willing to give up information including name, address or email address in order to get more personalized advertising. 

Even on our Raange mobile registration pages used for in-store subscriber acquisition, we see a +90% conversion rate on our forms. This means that more than 9 in 10 people that text in to receive a mobile offer, will fill out the form in its entirety in-store.

Growing your opt-in subscribers unlocks the key to building loyalty, growing your audience, and increasing repeat purchases. This kind of fly-wheel effect is key to the success of your business in 2022 and beyond.

In conclusion

In summary, understanding these evolving consumer behaviours is pivotal for businesses preparing for the holiday season. By recognizing the need for comprehensive information, offering gift inspiration, and strategically aligning with major sales events, brands can maximize their holiday sales potential and provide an exceptional shopping experience for their customers this year and next.

If you have any questions whatsoever, our team is here to help so please feel free to reach out anytime.

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