Bulk SMS Marketing – How It Works, Benefits & Examples

Bulk SMS Marketing - How It Works, Benefits & Examples - Raange - 1200x628

Bulk SMS Marketing is an effective way to reach large numbers of people at low costs. It has been used for many years by businesses to send messages to customers and prospects.

What is Bulk SMS?

Bulk SMS (also known as mass texting) is a quick and easy solution to get a consistent message to a large, targeted audience. Customers use bulk sms services to share weekly promotions, online sales, event registrations, and more.

On top of that, customers bulk sms to customers, employees, supporters and more. And with 98% open rates for SMS, it’s the quickest way to get a hold of a lot of people.

Why Should You Use Bulk SMS Marketing?

There are many reasons why you should consider using bulk SMS marketing as part of your communications strategy. Here are just a few:
1. It’s inexpensive. You only pay for every message sent, not per individual recipient.
2. It’s easy to set up. All you need is access to a phone number and a texting service provider.
3. It’s quick. Messages are delivered almost instantly.

Additional readings: Raange Pricing Page

The best thing about using bulk SMS marketing is that it allows you to communicate with a lot of people at once. For example, if you want to send a message to 100,000 people, you would be able to do so for only a couple of cents ¢.

The Advantages Of Sending Bulk Text Messages

There are several advantages to using bulk SMS messaging as opposed to other forms of communication such as email or social media. One advantage is that it is very inexpensive. Social media can be very expensive when using ad promotions to get in front of your audience. Another is that it allows you to send messages to a large number of recipients at once. You can also use it to send out promotional offers and discounts.

Examples of Bulk SMS Marketing Campaigns

There are two main types of bulk SMS messages: transactional and promotional. Transactional messages are sent when a customer has made a purchase or requested a quote. Promotional messages are sent to encourage customers to take some kind of action. These actions might include signing up for a newsletter, downloading a coupon, or making a donation.

The most common use of bulk SMS is to promote sales promotions. For example, if you sell products online, you could send a message to your entire customer base telling them about a special sale. You could also send a message to your existing customers to remind them of upcoming events or new services.

Aeropostale Text Marketing Promotion sms short code in canada-480x537

How to Find the Best SMS Marketing Software for You

An SMS marketing software is a tool that allows you to send and manage your text messages, usually via an easy to use software interface. Most of these tools come with additional features that allow you to track the engagement of your text campaigns, analyze your customers’ behavior, and generate reports on the performance of your campaigns.

Here are a few tips for finding the right text messaging software for you:

  • Define Your Goals: what are you trying to achieve with SMS marketing? Whether you’re trying to send messages to a lot of people in a short amount of time, drive traffic to your website, or test a new sales tool for your sales team, platforms have their own specializations.
  • Assess Features: Evaluate the features offered by different software, such as integrations with the tools you use. Start by creating your own list and then present that list to the different companies you’ve identified.
  • Integrations: We can’t say this enough times, integrations are the most important feature for many companies. Check if the software integrates seamlessly with your existing tech stack, such as CRM, e-commerce and email marketing.
  • Pricing: Most texting platforms advertise low prices upfront, but don’t show you the hidden costs you’ll encounter once you get the bill! Consider things like carrier fees, number of segments sent in one message, data costs, etc. We list out a few things you should check for on our pricing page.
  • Read Reviews and Case Studies: Look for reviews and case studies from other users to gauge their experiences with the software.
  • Customer Support: Always ask about customer support. You want to work with a company that wants to see your business grow and offers the subsequent support.

Read this article on the Top5 SMS Marketing Software


In addition to these benefits, there are also several reasons why bulk SMS messaging is an effective form of communication. First, it’s cheap. You only pay for each message sent. Second, it’s easy to send. All you need is a phone number and a text message service provider. Third, it’s fast. Messages are delivered almost immediately after being sent. Fourth, it’s flexible. You can use it for any type of communication, whether it’s personal or business-related. And finally, it’s scalable. If you’re looking to reach more people at once, you can simply add more numbers to your list.

Additional readings: Top 5 Best SMS Marketing Software to Send Bulk SMS!

Comments are closed.