First-party data is undoubtedly among the most valuable assets for a brand’s marketing efforts. However, just like any high-quality information, this type of data is fairly complicated to acquire. Furthermore, it’s safe to argue that poor data quality doesn’t just … Read More
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First-Party Data is the answer to new privacy laws
If there’s one thing that we’ve learned after the passing of the California Consumer Privacy Act (CCPA), along with its European counterpart — the GDPR, is that the way we’ll be able to access and use data in the future … Read More
SMS Marketing VS Email Marketing: Which Gets More Sales
We answer the question which channel delivers more sales in store – Email or SMS? As a marketer, it’s important that you test the different marketing channels available to you. But with so many different channels, it can be stressful … Read More
What is an SMS Short Code and Who Should Use It?
What is an SMS Short Code? SMS short code is a 5-6 digit phone number, specifically designed for companies to send mass text messages to their customers. Businesses, governments, charities, brands, etc. use short codes for marketing communications, large one-to-many … Read More
How to grow your email list fast with SMS
Growing your email marketing list with SMS is probably easier than you think and could be the secret weapon to growth you’ve been looking for! As a marketer, it’s your job to continuously search for new ways and new channels … Read More
SMS Marketing Best Practices: 3 Tips to Writing The Perfect Message
The following 3 best practices for writing the perfect SMS marketing message will provide you with a simple and easy to follow framework for writing SMS marketing copy. SMS marketing, also known as text message marketing, is one of the … Read More
SMS Marketing: The New Growth Channel for eCommerce
We know how important eCommerce sales has become to your brand today. In Q2 2020, retail eCommerce sales grew by 44.5% YoY, per the US Census Bureau of the Department of Commerce. Due to the recent shut down of physical … Read More
Top 5 Campaigns to Fill Your Customer Database
Ever eat something so yummy and perfectly spiced that the swallowing of it entices that tummy-teasing feeling of wanting more and more? If we indulge our cravings a little too much, our pants become tight and we can’t see our … Read More
Partnership Announcement: Raange x Popeye’s Toronto
It’s crucial for companies to take an opportunity to celebrate and recognize the hard work of their teams. Today, I would like to acknowledge the efforts of two sides, as we are proud to announce that Raange will now be … Read More
What is CCPA, and how will it affect marketers?
As we continue to read stories about consumer privacy violations, we thought it would be a good opportunity to highlight new legislation coming into effect soon, following in the footsteps of GDPR in Europe. We’ve compiled a brief list of things … Read More