We answer the question which channel delivers more sales in store – Email or SMS? As a marketer, it’s important that you test the different marketing channels available to you. But with so many different channels, it can be stressful … Read More
SMS Marketing Case Study Increasing Retail Sales
How retailers can increase sales with sms marketing and the click of a button BONUS RETAIL CASE STUDY AT THE END! Customer traffic is down and you need to make sales. This is a challenge for anyone in retail today. … Read More
5 Ways To Grow Your Loyalty Program
You’ve finally found it! The secret 5 growth levers successful retailers and brands use to grow their loyalty programs. A well-run customer loyalty program can be a game-changer for your business. A study by Bain & Company found that increasing … Read More
The Secret to Growing Subscriber Lists with SmartSigns
After co-designing, developing and installing more than 12,000 Interactive Signs (used to register more than 14 MILLION opt-in subscribers to email marketing and mobile marketing lists) for retailers and restaurants across North America, we’ve outlined what makes the BEST in-store … Read More
3 Creative Ways for Retailers To Capture First Party Data
First-party data is undoubtedly among the most valuable assets for a company’s marketing efforts. However, just like any high-quality information, this type of data is fairly complicated to acquire. Poor data quality doesn’t just cause campaigns to be inefficient, it … Read More
3 Tips to Writing The Perfect Marketing Text Message
3 Tips to Writing The Perfect Marketing Text Message. For many businesses, getting the right message into the hands of their customers can mean increased conversions during this chaotic time of the year. And text message marketing is still the … Read More
Why Text Message Marketing is the Best Channel to Send Your Flyers
“All that is new is well-forgotten old,” they say. We continuously reinvent the things that have served us for decades and centuries and improve them to make them even more efficient. We are confident that it’s time to reinvent printed … Read More
5 Most Important Mobile Channels For Retailers
Whatever product you’re selling, having access to first-party data will considerably improve your sales, given that you use this data correctly. In previous articles, we’ve touched on how vital sourcing accurate customer information is. Despite being a hefty task, there … Read More
Difference between an SMS short code and SMS long code?
Today, we’re discussing the two most popular ways of sending SMS messages for business — SMS short code and SMS long code. We’re really passionate about SMS marketing, and we’ve written extensively on the benefits and applications of text messages. In … Read More
SMS Marketing vs Paid Advertising – Cost Comparison
What is cost per acquisition? Cost Per Acquisition (CPA) is an essential metric that helps businesses measure how well their marketing campaigns perform compared to their competition. Essentially, CPA reflects how much a company had to pay in advertising, in … Read More