Although QR codes have been around since the 1990s, this technology has stood the test of time and is still popular today.
For example, customers frequently inquire about QR codes and want information on how to combine SMS and QR codes in their communications and subscriber acquisition. As a result, we have incorporated a QR code generator into our platform.
We won’t go through all of the use cases for QR codes, but we will focus on subscriber acquisition and marketing-related uses for the sake of this article. Read on and find out everything you need to know about QR codes and how to use them in your text message marketing campaigns.
What is a QR Code?
A QR code or “quick response” code is a barcode that can store a lot of data and easily read by a mobile phone. When a user scans the code, he or she has access to the information right away.
Why SMS Marketing?
Organizations of all kinds, from retailers to restaurants to all levels of government, are finding it harder and harder to reach their audience. As you know, the number of people who open and send emails is going down, and people don’t like to answer the phone.
But the average person checks their cell phone more than 150 times a day. That is why all types of organizations use SMS Marketing to stay in touch with their audiences. Why? Recipients open 98% of text messages right away.
Why SMS QR codes?
At Raange, we like to use QR codes to grow subscriber lists or contact lists.
QR codes are a cheap and easy way to add subscribers to your marketing lists by embedding QR codes in any physical or digital promotion or campaign.
You can use QR codes for a simple redirect to a content page, but we view this as a missed opportunity for businesses and organizations. We like to collect opt-in subscribers so you can stay in touch with your audience. That is why, we link our mobile sign up pages to QR Codes and use SMS to get the job done.
Let’s go through a few tips now:
Make sure that your call to action is compelling (CTA)
You will need to come up with an enticing call to action (CTA) in order to get people to scan your QR code. Inform them of what they may look forward to once they have scanned the code, such as a discount, access to unique material, or participation in a contest. Make sure that your call to action is both clear and succinct, and use language that encourages people to take action in order to motivate them.
Make sure to use mobile-optimized landing pages
If someone scans your QR code, they should be taken to a landing page that is optimized for mobile devices and gives the information that was promised in your call to action (CTA).
Collecting Opt-In Subscribers for your text message marketing program
We hate fake contact information! At Raange, we make it mandatory for subscribers to register with real contact data (which we verify in milliseconds) to receive any promotions or to sign up for text or email alerts. Using secure mobile landing pages, we collect:
- First name
- Last name
- Verified email address
- Validated mobile number with our MobileLock technology
- Customer opt-in
Our native mobile landing pages use fraud prevention technology and have a 91% conversion rate. You can also sync your registrations to a CRM or email marketing platform like Klaviyo.
How to create a QR code
Here’s a list of a few that we found:
In the Raange Platform, we have a built-in QR Code generator. You can quickly make a QR code as you build subscriber growth campaigns.
As previously mentioned, we connect QR Codes with our SMS sign up pages.
If you’re using one of the QR code generators listed above, you need to type in the URL you want the QR code to go to and press the “Generate QR Code” button.
You can use the camera app on your phone to test your new SMS QR Code. Most camera apps can read QR codes. You open the app, point the camera at the code, and click on the link. Done!
Promoting your QR codes
There are lots of things you can do with your QR codes. We’ll focus on what’s been most successful for our customers: physical signage.
Read More: Top 5 Campaigns to Grow Your Marketing List
You can place the QR code on a SmartSign and place it in a high-traffic area. Your Interactive Signage needs to be seen and placed where it can grab your customers’ attention.
We put together this how-to on creating and promoting SmartSigns.
What to do with all of your new subscribers?
You can use verified email addresses for your email marketing campaigns to increase your audience. With the validated mobile numbers you can send personalized, high-volume SMS messaging campaigns.
Send fully personalized and segmented SMS campaigns with only a few clicks of a button. You can read more about the Raange SMS Marketing platform here.
Read more: 3 Tips to Writing the Perfect Text Message
In conclusion, SMS QR codes can enhance the effectiveness of your SMS marketing efforts. You can increase engagement and boost your return on investment (ROI) by developing an enticing call to action (CTA), designing a landing page that is optimized for mobile devices, monitoring performance with analytics, and keeping your QR codes as straightforward as possible.
You should immediately begin experimenting with QR codes in your SMS marketing campaigns.
How to get started with Raange?
Ready to give Canada’s Most Affordable SMS Marketing solution a try? To get started with Raange, you can request a demo. Or, you can call us at (844) 472-2643.