Today, we’re discussing the two most popular ways of sending SMS messages for business — SMS short code and SMS long code. We’re really passionate about SMS marketing, and we’ve written extensively on the benefits and applications of text messages. In … Read More
Raange Blog
Blog
SMS Marketing vs Paid Advertising – Cost Comparison
What is cost per acquisition? Cost Per Acquisition (CPA) is an essential metric that helps businesses measure how well their marketing campaigns perform compared to their competition. Essentially, CPA reflects how much a company had to pay in advertising, in … Read More
3 Ways SMS Marketing Can Increase App Downloads
Businesses that have decided to design and build an app need to find the best way to advertise their products and engage their potential customers so that the app they’ve developed doesn’t go unnoticed. Retailers and restaurants need to go … Read More
Let’s Work Together, Elbow-To-Elbow
Hi everyone. During these uncertain times, we at Raange want you to know that we’re thinking about you, your businesses and families. We understand that the effects of the measures many countries have taken to avoid the spread of the … Read More
How to drive more online sales with SMS marketing
As we continue to reach out to our customers and network, one issue that has come up during these conversations, is the need to rapidly pivot from a traditional sales channel (brick-and-mortar) to eRetail just to survive this crisis. The … Read More
3000% ROI Using SMS Marketing!
As a marketer, there is nothing more important than maximizing ROI on your marketing campaigns. But with so many different channels available today, it can be overwhelming trying to identify the next channel for you to test. Today, we want … Read More
What is Store-Level Segmentation for Retail?
Our newest feature Store-Level Segmentation helps brands build local relationships with their customers. Physical stores still play an important role in the customer’s buying journey. A recent Retail Insider piece explained that in Canada 84 percent of consumers make their first purchase in … Read More
Top 4 Mobile Marketing Trends for Retail Brands in 2020
With 2020 now in full view, we wanted to talk about your mobile marketing resolutions. More specifically, what we think should make your list in 2020. Mobile has overtaken us! As we surpassed 3.2 billion smartphone users globally, the penetration … Read More
Comment la nouvelle loi québécoise sur la protection des renseignements personnels affectera-t-elle les commerçants?
Sommaire: La province de Québec a annoncé qu’une nouvelle loi sur la protection des renseignements personnels serait déposée dans les prochaines semaines. La nouvelle loi empruntera les meilleures pratiques qu”utilisent d’autres juridictions telles que l’UE. Le gouvernement veut améliorer le … Read More
Engaging in a Noisy World: The Case For Suzy Shier
It’s not often that I’ve heard a long-standing retail executive state a technology as “our most powerful vehicle to impact sales and create loyalty”… … Read More