The Montreal Canadiens Children’s Foundation is on a mission to instill healthy lifestyles and physical activity among underprivileged youth aged 4 to 17. Their most significant source of revenue is their 50/50 draw, which they operate at all Montreal Canadiens … Read More
Raange Blog
Blog
What’s the difference between first party, second party, and third-party data?
When it comes to collecting data, we’ve definitely entered a more customer-centric era. An essential milestone in this transition was the implementation of the GDPR. In combination with the CAN-SPAM Act and the Canadian Anti-Spam Law and Quebec’s Loi 25, … Read More
Why First Party Data Matters in a Cookieless Future
As digital advertising professionals brace for the impending demise of third-party cookies, the landscape of online marketing is undergoing a seismic shift. With Google’s recent announcement of phasing out third-party cookies by Q3 2024, businesses must adapt their strategies to … Read More
How will the new Quebec privacy law affect marketers?
Quebec Privacy Law Announcement Summary: Quebec’s new data privacy law entered into force on September 22nd. The need for a modernized privacy law should come as no surprise: big tech is tracking your every click, search, and download, and in … Read More
Canadian Carrier Brownout Period 2023-2024: SMS Short Codes
The days are getting shorter. The nights are getting cooler. To us in SMS marketing in Canada, this means the annual short code brownout period is just around the corner. What is the Short Code Carrier Brownout Period? The short … Read More
How SMS and MMS Differ in Marketing: A Comprehensive Guide
Mobile technology offers a plethora of messaging options. Whether you’re using iOS or Android, Viber or WhatsApp, you’re probably familiar with SMS and MMS. But do you truly understand the distinctions between them, especially in the realm of messaging marketing? … Read More
The #1 Text Scam and Spam Avoidance Tips For Businesses
Step aside email because text messages is becoming quickly the channel of choice for scammers. When it comes to digital scams, text messages have become a popular channel for fraudsters. The Federal Trade Commission (FTC) recently disclosed the alarming scale … Read More
SMS Website Popups: Raange’s New Integration with Wisepops
We are excited to announce Raange’s new integration Wisepops that will transform how you interact with website visitors! Kiss wasted opportunities goodbye and say hello to a flurry of fresh marketing contacts for your SMS program! You’re going to enjoy … Read More
Real Two-Way Communication with SMS Chat
We have some exciting news to share with you! We recently launched a new feature: SMS Chat!! Now you can increase subscriber engagement and customer satisfaction by engaging in two-way SMS communications with your most valued subscribers. With SMS Chat, … Read More
Top 5 Best SMS Marketing Software to Send Bulk SMS!
Are you looking to send bulk SMS but don’t know which bulk SMS marketing software to use? Or do you want to send bulk SMS without having to manage different SMS marketing tools? If yes, I have the solution for … Read More