Raange Blog

We are excited to announce Raange’s new integration Wisepops that will transform how you interact with website visitors!

Kiss wasted opportunities goodbye and say hello to a flurry of fresh marketing contacts for your SMS program! You’re going to enjoy this integration:

Convert Traffic to connections:

Effortlessly convert inactive website visitors into active marketing connections. Easily pique their interest and include them in your SMS promotion.

Each website visitor is an opportunity to grow your marketing program and this integration will make it easier to convert these visitors.

Beautiful Popups, Easily:

Without breaking a sweat, create appealing and intriguing popups for your website. You have the tools – no coding required – to make eye-catching designs that are consistent with your brand thanks to Wisepops’ user-friendly interface. You have full control.

Enhance customer journeys by sending tailored communications at just the right time to improve the experience for your customers.

Keep people interested in what you have to say, informed, and excited.

Expand Your SMS Program:

Increase SMS marketing activity while raising website traffic. Utilize the popups from Wisepops to expand your SMS program and establish a lasting relationship with your audience.

Are you prepared to jump in? Start now to see for yourself how this integration can boost the performance of your website.

Explore the Integration

Don’t pass up this chance to completely revamp your online engagement approach.

With Raange and Wisepops by your side, embrace the future. Contact us to get started with the Raange x Wisepops integration.

We have some exciting news to share with you! We recently launched a new feature: SMS Chat!! 

Now you can increase subscriber engagement and customer satisfaction by engaging in two-way SMS communications with your most valued subscribers.

With SMS Chat, you have the ability to use a more interactive form of SMS by engaging in two-way, real-time conversations with your subscribers. Whether it’s for booking test drives, providing customer support, or engaging with your employees one-on-one, you can get this done right from the Raange Marketing Engagement Platform.

We want you to be able to build stronger relationships and better customer and subscriber experiences.

What are the benefits of SMS Chat?

Real-time Communication:

Now you can hold real conversations in real-time with your subscribers, providing prompt responses to any questions or comments.

Personalized Messaging:

Send personalized messages to your subscribers by tailoring your responses to their specific needs or questions. You don’t have to waste time answering a phone call or responding to an email. With SMS Chat, you can just text your subscribers from your verified SMS number.

Put Your Phone Away:

Stop inundating your personal phone with work messages by separating your work from your personal life. The Raange platform hosts all of your messages and keeps them secure for you. All is done from your verified number, not your personal number.

Better Customer Service:

You can respond in real-time to multiple messages at the same time on our platform. Instead of responding to emails and phone calls, you can respond to questions and manage and take care of multiple conversations at once with SMS Chat.

Increase Sales:

Getting information into the hands of your customers quickly can increase sales velocity for your organization. You can assist customers with their purchase decisions and guide them down the buying process a lot faster.

Do you want to hear about the best part? We’re offering SMS Chat as a FREE add-on for all our valued customers! There’s no limit on seats, so you can enable chat in your account and start connecting with your customers today.

Simply reach out to our support team, and they’ll help you get set up and trained right away! Don’t forget, at Raange, we love providing our customers with access to real people. Whether that’s by phone, text or email, you can talk to one of our team members right away.

Don’t miss out on this opportunity to enhance your customer communication and take your interactions to the next level. Start using SMS Chat today and experience the power of two-way conversations with your customers.

Are you looking to send bulk SMS but don’t know which bulk SMS marketing software to use? Or do you want to send bulk SMS without having to manage different SMS marketing tools? If yes, I have the solution for you! I’ll be going over the top SMS marketing platforms to choose the best SMS marketing software, the buying guide, and more!

Sending bulk SMS is a great way to promote your business, build brand awareness, and generate leads. You can send personalized, branded text messages directly to your customers with a simple click. You can send bulk SMS, but you can also choose how often you’d like to message them and which recipients you’d like to message.

Other articles you might like:

Bulk SMS Marketing – How It Works, Benefits & Examples

How to Send Bulk SMS for Marketing with Tips from an Expert?

However, let’s see the top 5 of the best SMS marketing software to send bulk SMS:

What is an SMS Marketing Software?

An SMS marketing software is a tool that allows you to send and manage your text messages, usually via an easy to use software interface. Most of these tools come with additional features that allow you to track the engagement of your text campaigns, analyze your customers’ behavior, and generate reports on the performance of your campaigns.

These tools can be especially helpful for businesses with limited marketing or IT resources but still need to send many text messages.

SMS Marketing Automation 

SMS marketing automation is a technology that allows you to create and manage text-based campaigns from one centralized location. You can create bespoke campaigns that are catered to your specific business needs and then trigger them at specific times or when a specific action is taken by the customer, such as when they enter a promotion code, make a purchase, or call your business.

Top 5 best SMS marketing software

Here are the top 5 top SMS marketing platforms to send bulk SMS. Please have a look at them and decide on your own! We are also going to discuss a comprehensive buying guide later in this article.

1) RAANGE

Raange is a powerful bulk SMS marketing software that enables you to send and manage text messages from a single dashboard. With a wide range of features and integrations, you can send text messages, track responses, send bulk text messages, track clicks and conversions, and more.

Pros:

• The service is user-friendly
• The pricing is very competitive and straightforward. (No Catches)
• +90% sms deliverability
• Best-in-class subscriber acquisition tools: SmartSigns, Popups and Social Links.
• Easy-to-use chat feature
• Includes all features in each pricing package
• Toll Free Numbers and Short Codes available

Cons:

• You pay for usage (per sms) which is separate from the monthly subscription fee.

Trusted By:

• Bluenotes
• URBAN PLANET
• West49
• SUZY
• FOREVER 21
• Lowe’s
• Pizza Salvatoré

Pricing:

Raange offers a flat rate that starts from $24.99 per month and ¢5 per SMS with no catches at all. 

2) SimpleTexting

SimpleTexting offers a free plan with limited features. Still, you can upgrade to a paid plan to access advanced features, including sending up to 50,000 messages per month, advanced campaign management, and more.

Pros:

• Free plan for up to 2,000 subscribers
• It is very simple to use.
• SimpleTexting offers a free trial that allows you to test the software before purchasing it.
• The pricing is very simple.

Cons:

• You can’t send more than 100 texts per day for free.
• Doesn’t include carrier fees in their pricing.
• Doesn’t include all integrations in each pricing package.
• Limits the number of seats based on package
• Not sure if they include the lookup fee in their pricing.

Pricing:

The pricing of SimpleTexting starts from $49 per month, which gives you 1000 credits and for additional credits, they charge ¢5.5!

3)TextMagic

TextMagic is a fully-featured SMS marketing software that helps businesses send personalized, location-based messages to contacts. You can set up campaigns that send automated messages based on location and time, or you can use the software’s extremely flexible user interface to create campaigns that send targeted, location-based messages to your customers.

Pros:

• You can send location-based messages.
• The software has easy to use features but is advanced enough for professional marketers.
• You can send unlimited inbound messages for free!

Cons:

• There is no free plan
• Not available for all countries
• Doesn’t include lookup fees in pricing
• Doesn’t include carrier fees in pricing
• Many hidden fees
• Have to buy credits to use

Pricing:

The pricing of TextMagic starts from free inbound messaging to country based pricing as low as £0.033.

4) Salesmsg

Salesmsg is a cloud-based software that allows you to send bulk messages, track responses, and track opens, clicks, and conversions. You can create and manage SMS marketing campaigns from either a web browser or a mobile device, and you can also send MMS messages.

Pros:

• You can send MMS messages.
• The software is easy to use.
• You can track your campaigns.
• The price is very reasonable.
• The customer service is good.

Cons:

• There is no free plan
• Only available in USA and Canada
• Doesn’t include robust bulk messaging campaigns
• Doesn’t include carrier fees in pricing

Pricing:

The pricing of Salesmsg starts from a free trial to flat pricing as low as $25 per month, which gives you 500 credits, and for additional credits, they charge ¢4.

5) EZTexting 

EZTexting a cloud-based best SMS marketing software that allows you to send and manage text messages on any device, any location, and any number. The software’s easy-to-use interface makes it easy to create and send text messages, and you can use it to send and track responses to SMS and voice campaigns.

Pros:

• You can send text messages from any device.
• You can send and track responses to SMS and voice campaigns.
• The software is easy to use but advanced enough for professional marketers.
• There is a trial version.
• The customer service is good.

Cons:

• There is not any free plan
• It is only available in USA and Canada
• EZTexting gets expensive as you grow
• You get charged per keyword

Pricing: 

The pricing of EZTexting starts from $24 per month that offers 200 credits. It was pretty expensive, so I kept it in the end. However, besides pricing, undoubtedly, it is one of the best SMS marketing software! 

Buying Guide For the best SMS marketing software

When purchasing your bulk SMS marketing software, here are five things to keep in mind. They will help you to make a perfect decision!

a) Functionality:

Make sure the software you choose allows you to send bulk SMS, manage your campaigns, track clicks and engagements, and create highly engaging campaigns that drive conversions.

b) Ease of Use:

Choose a product that is simple to use and easy to set up. You don’t want to waste time learning how to use the software. It should be intuitive enough that you can get started right away.

c) Integration:

Find out whether the software integrates with your other business apps and products, such as your CRM, email marketing tool, website, or eCommerce platform. This will help streamline your workflow and save you time and money in the long run.

Also, make sure the software has a backend that allows you to manage your lists, add new contacts, export data, and sync contacts across devices.

d) Support:

Ask about the customer support options available if you need help getting started or have questions about using the software. Make sure there is a live chat option for urgent matters and an easy way to contact customer support by email or phone for less urgent questions.

e) Security:

Find out how the software secures your data and what measures it takes to protect against hacking or other attacks.

Conclusion

Choosing the best SMS marketing software would be crucial. The list of top 5 bulk SMS marketing software and a buying guide will help you out.

This article will provide you with a comprehensive guideline with everything you need to know.

Once you have all the information, you can make an informed decision on which software to choose.

The following list is a guideline on what to look for when choosing the best SMS marketing software.

Businesses are always looking for new and unique methods to engage with their target audience and generate conversions in today’s digital age. SMS marketing has developed as a potent instrument that can be used to directly communicate with clients and provide targeted messages, both of which can produce spectacular outcomes. Businesses operating in a wide variety of industries can attract customers’ attention, pique their interest, and motivate employees to take action in ways that were not possible in the past if they use the appropriate SMS templates.

We, at Raange, recognize the significance of running successful SMS marketing campaigns, as well as the function that carefully written templates have in attracting the attention of your target demographic. This blog article provides you with 50 high-ranking SMS templates that have been customized for a variety of different verticals. Each template is designed to maximize engagement, enhance conversions, and take your marketing efforts to the next level.

These SMS templates will serve as helpful tools to jumpstart your SMS marketing campaigns and interact with your target audience on a personal level, regardless of whether your business is in the retail industry, the hospitality industry, the healthcare industry, or the e-commerce industry.

In this article, we’re sharing the templates to help:

• Restaurants increase online orders;
• Businesses promote new sales;
• Organizations re-engage their audience;
• Businesses launch a new event; and,
• Organizations share a special announcement.

These templates are meant to help you get over the hump and mental blocks around fitting your message into 160 characters.

Now get ready to unleash the power of SMS and push your marketing efforts to new heights with this game-changing technology.

Top 10 SMS message templates that fast food restaurants can use to boost online orders during sporting events:

1. “Game day special! Order online now and get 15% off your order. Fuel up while cheering on your favorite team. Order at [restaurant website].”
2. “Don’t miss a moment of the game! Order online for quick and convenient food delivery right to your doorstep. Order now at [restaurant website].”
3. “Touchdown taste! Order our game day combo online and enjoy your favourite snacks while watching the game. Order at [restaurant website].”
4. “Cheer on your team with delicious food! Order online and get a free appetizer with your meal. Visit [restaurant website] to place your order.”
5. “Hungry for victory? Order online and enjoy our winning game day deals. Don’t miss out! Order now at [restaurant website].”
6. “Game day essentials: food, friends, and fun! Order online and have a winning meal delivered right to your door. Order at [restaurant website].”
7. “Gear up for the big game! Order our game day party pack online and score big with your guests. Order now at [restaurant website].”
8. “Don’t let hunger distract you from the game. Order online and enjoy fast, delicious food delivered straight to your couch. Visit [restaurant website].”
9. “Celebrate game day with our online exclusive offer! Order now and receive a free dessert with your meal. Order at [restaurant website].”
10. “Score a touchdown with your taste buds! Order online and enjoy our game day specials. Order now at [restaurant website] and cheer on your team in style.”

10 templates to promote your new sale

1. “Don’t miss out on our Biggest Sale of the Year! Enjoy [X]% off storewide. Shop now and save!”
2. “Limited Time Offer: Get [X]% off your purchase today! Use code SALE10 at checkout.”
3. “Exclusive Sale Alert! Flash Sale happening now! Enjoy [X]% off for the next 24 hours. Shop now before it’s gone!”
4. “It’s Sale Season! Take advantage of our special offer and enjoy [X]% off your favorite items. Don’t wait, shop now!”
5. “Calling all bargain hunters! Our Sale is on! Enjoy huge discounts on selected products. Hurry, limited stock available!”
6. “VIP Sale Event: As a valued customer, you have access to an exclusive [X]% off discount. Shop now and treat yourself!”
7. “Time to Upgrade! Trade-in your old [product] and get [X]% off the latest model. Upgrade today and save!”
8. “Fall Sale is Here! Enjoy [X]% off on all seasonal items. Stock up on cozy essentials for the upcoming season.”
9. “Last Chance to Save! Our Sale ends tomorrow. Don’t miss your opportunity to get [X]% off your purchase.”
10. “It’s a Sale-a-bration! Celebrate with us and enjoy [X]% off everything in-store and online. Shop now and save big!”

Top 10 SMS templates to re-engage your audience

1. “We Miss You! Come back and enjoy [X]% off your next purchase. We value your loyalty and can’t wait to have you back!”
2. “It’s been a while since we’ve seen you! Here’s a special offer: [X]% off any product of your choice. We’d love to have you back!”
3. “We noticed you haven’t shopped with us lately. To show our appreciation, here’s a discount code for [X]% off your next order. Shop now and rediscover our latest collections!”
4. “Haven’t heard from you in a while! We have an exclusive offer just for you: [X]% off your next purchase. Don’t miss out on this opportunity to save!”
5. “We’re feeling nostalgic! It’s been some time since your last visit. Enjoy [X]% off as a thank you for being a valued customer. Shop now and let’s catch up!”
6. “We want you back! Here’s a special treat: [X]% off your next order. We can’t wait to serve you again!”
7. “We noticed you’ve been MIA. Come back and enjoy [X]% off your favorite items. We’ve got new arrivals you won’t want to miss!”
8. “Hello there! We miss your presence. To welcome you back, here’s a discount of [X]% on your next purchase. Happy shopping!”
9. “We’ve got something special for you! Enjoy [X]% off as our way of saying we’d love to have you back. Come shop with us soon!”
10. “You’re missed! Come back and enjoy [X]% off your next order. Our latest collection awaits you!”

Note: Please replace [X] with the actual discount percentage or value applicable to your re-engagement offer.

Top 10 text messaging templates to announce your special event

1. “Get ready to party! Join us for [Event Name] on [Event Date] at [Event Location]. RSVP now and secure your spot!”
2. “Save the date for [Event Name] on [Event Date]! It’s going to be an unforgettable night filled with music, food, and fun. Don’t miss out!”
3. “Exciting news! We’re hosting [Event Name] on [Event Date]. Mark your calendar and get ready for an amazing experience!”
4. “Calling all party-goers! Join us for [Event Name] on [Event Date]. It’s going to be an epic celebration you won’t want to miss!”
5. “It’s time to celebrate! Join us at [Event Name] on [Event Date] for an evening of festivities, entertainment, and good vibes. See you there!”
6. “Attention all thrill-seekers! We’re hosting [Event Name] on [Event Date]. Get ready for an adrenaline-packed adventure you’ll never forget!”
7. “We’re turning up the excitement! Join us for [Event Name] on [Event Date] and experience a night filled with surprises, laughter, and joy.”
8. “Get your dancing shoes ready! We’re throwing a dance party at [Event Name] on [Event Date]. Shake off the stress and let loose on the dance floor!”
9. “You’re invited to [Event Name] on [Event Date]! Come and be part of the action as we create memories that will last a lifetime.”
10. “Calling all foodies! Join us for a culinary extravaganza at [Event Name] on [Event Date]. Indulge in delicious flavors and tantalize your taste buds!”

Top 10 messages to share an important announcement with your audience

1. “Breaking News: We’re excited to announce [Important Announcement]! Stay tuned for more details and get ready for something big.”
2. “Attention all [Company Name] customers: We have an important announcement to share! Check your inbox or visit our website for all the exciting details.”
3. “Big News Alert! We can’t contain our excitement any longer. [Important Announcement] is coming your way. Get ready to be amazed!”
4. “Hold onto your seats! We have a major announcement to make. Stay tuned as we unveil [Important Announcement] that will change the game.”
5. “We’ve got a game-changer in the works! Brace yourself for [Important Announcement]. Prepare to be blown away by what’s coming your way.”
6. “Important Announcement: Something incredible is happening at [Company Name]. Be the first to know and stay tuned for the big reveal!”
7. “Mark your calendars and get ready! We’re thrilled to share an important announcement with you. Keep an eye out for updates coming soon.”
8. “You asked, and we listened. We have an exciting announcement to make that will revolutionize your [Company Name] experience. Get ready for greatness!”
9. “Calling all [Company Name] fans! Get ready to celebrate as we unveil [Important Announcement]. Stay connected for exclusive updates and sneak peeks.”
10. “Drumroll, please! We have a special announcement to make. Keep an eye on your phone for all the details. It’s going to be worth the wait!”

In conclusion, you can find lots and lots of sms templates online if you look. It’s a great idea to use these as a resource to better customize proven messages for your audience. Remember to always be testing!

Ready to give SMS Marketing a try? To get started with Raange, you can request a demo. Or, you can call us at (844) 472-2643.

Discover how our customers use SMS to grow sales

What you can expect once you implement this starter kit: 

• Grow your online orders instantly
• Easily start using SMS to connect with past and new customers
• 98% message open rates every time you click send
• SMS campaigns that are 10X cheaper than running FB & Google Ads
• Grow your loyal customers with a new VIP program

Why Text Marketing for Your Restaurant?

Having a tough time competing for the attention of your loyal customers? Getting a hold of your customers shouldn’t be hard. 

Increase your sales, find new customers and increase loyalty using SMS marketing. The avg person checks their mobile 150+ times a day, and SMS messages can be sent to any type of mobile device in the world.

Once you capture someone’s number and consent you pretty much have a customer for life without having to spend an obscene amount of money on ads.

Collecting consent

This is the most important part to any successful SMS strategy. 

You need to be able to legally send text messages to customers. We’ll save you some time and run you through the most important parts of CASL (Canada’s anti spam legislation).

Collecting consent | CASL

Any company doing business in Canada, needs to be able to get consent from their customers, and here are the two ways:

1) Express Consent  – essentially customer has to give you permission to contact them. Ex. They need to sign up to receive weekly promotions. 

2) Implied Consent – you’ve done business with them in the last 2 years. Ex. A past customer who made a purchase in the last two years, you can message them if they haven’t asked you to stop contacting them.

*It’s important that you choose a system that will keep records of this stuff!

Create an Offer

Everything starts with a good offer and call-to-action to get your customers attention.

Studies have found that a majority of shoppers are more willing to provide opt-in and mobile information to merchants if they receive an offer or deal in return.

• Clear Message, Clear Incentive
• Keep it Simple!

You know your customers best, but we’ve found that providing a tangible, instant offer like a free coffee, or $5 off your next purchase when you subscribe to receive text alerts, will provide the highest conversion rates. 

It is very important to include the qualifier “when you subscribe to receive text alerts” so that the entire process is transparent.

Collecting consent | Keyword or QR Code

If you plan to use text-in or text to register, make sure you select a fun keyword relevant to the promotion. 

Ex. “Save” for $5 Off Promotions, “NEWSLETTER” to subscribe to your newsletter, or just your brand’s name.

You can also create QR codes that your customers can scan and redirect to the registration page. 
In the Raange platform, it is very easy to create both keywords and QR codes as an activation point for registrations.

Promote Your Offers

So you have an offer (ex. $5 off) and the tech you want to use – text-in keywords or QR codes. 

How do you advertise your text-in promotions? The only limiting factor is your imagination. You can power any call-to-action with text-in promotions.

• In-Store Signage
• Wifi Marketing
• Radio / Audio Ads
• Video

We recommend placing signage throughout your store, but especially at the cash.

Promote Your Offers In Store

Restaurants can promote sign-up via customer’s smartphones by placing calls to action on Smartsigns (see next page for template), including:

• Takeout & Delivery parcels
• Menus
• Placemats
• Table tents
• Through servers
• Receipts
• Window signs
• Cash register
• Website
• Social media

Example: We appreciate your business! As a thank, you want to offer you $2 off your next order.

Text VIP to 59595 

to get mobile coupons delivered straight to your phone 

Getting Started 

If you’re already using an online ordering platform, you should have access to a contact list of customers who have made a purchase in the last 2 years. You can upload this list to your SMS platform.

Now that everything is set up and in place, you can send your first text message promotion, event reminder, newsletter – whatever you want. 

You can schedule the message to go out at a later time and date, and then start scheduling your sms campaigns to go out with your email campaigns.If you need helping squeezing your message into 160 characters, we put together this post on the 3 tips to writing the perfect marketing text message.

SMS Templates for Restaurants

Here’s a template a customer used to achieve insane online orders on their first campaign.

You can read more about it here: How Pizza Salvatoré sold out of pizza dough using sms marketing

Here are ten more SMS message templates for fast food restaurants to promote limited-time offers and drive more online orders:

1. “Hurry, our exclusive limited-time offer is ending soon! Order online now to enjoy [special dish] at an unbeatable price. Order at [restaurant website].”
2. “Don’t miss out on our delicious limited-time menu! Order online and indulge in [featured item] before it’s gone. Visit [restaurant website] to order.”
3. “For a limited time only, get [discount percentage] off your online order! Use code [promo code] at checkout. Order now at [restaurant website].”
4. “Introducing our mouthwatering limited-time creation! Order online and experience the incredible flavors of [special dish]. Order now at [restaurant website].”
5. “Act fast! Our limited-time offer is selling like hotcakes. Order online now and enjoy [special deal] before it’s too late. Order at [restaurant website].”
6. “Limited-time happiness awaits! Order online and treat yourself to our exclusive [special item]. Don’t wait, visit [restaurant website] to order.”
7. “Experience the thrill of our limited-time offer! Order online and get a taste of [featured item] for a limited time. Order now at [restaurant website].”
8. “Calling all food lovers! Our limited-time menu is here for a short period only. Order online and enjoy [special dish] before it’s gone. Visit [restaurant website] to order.”
9. “Don’t let this opportunity slip away! Order online and savor our irresistible limited-time offer. Order now at [restaurant website] and experience culinary bliss.”
10. “Limited-time deliciousness is just a few clicks away! Order online and discover the flavors of [special menu] before it disappears. Order at [restaurant website].”

These SMS message templates effectively create a sense of urgency and excitement around limited-time offers, enticing customers to order online and take advantage of the exclusive deals and unique menu items available for a short period.

How to get started with Raange

Ready to give Canada’s Most Affordable SMS Marketing solution a try? SMS marketing in Canada is simple and easy with Raange SMS. Here’s how you can start sending SMS text messages with Raange:

1. Set up a 1 on 1 call with one of our Team Members who will get you all set up and take you through a platform demo. Then we’ll hand over the keys.
2. Upload your contact list.
3. Set up your SMS keywords, subscriber links and QR codes (list growth tools).
4. Promote your list growth tools.
5. Send text messaging campaigns.
6. Stay connected with your audience.

If you have any questions, you can also request a demo. Alternatively, you can call us at (844) 472-2643.

Subscriber data is the cornerstone of a successful text alerts (or sms alerts) program. With accurate and up-to-date subscriber data, you can maximize the effectiveness of your SMS marketing campaigns and drive higher engagement and conversion rates.

Many organizations are not spending enough resources on continuously growing their subscriber lists.

For example, organizations are missing a tremendous opportunity to grow high-converting subscriber lists by harnessing the power of physical traffic.

By utilizing strategic tactics such as offering exclusive discounts, incentives, or compelling calls to action, businesses can leverage the physical presence of their audience to drive sms signups and expand their text alert subscriber base.

Keep on reading and learn the strategy we used to add 1 million new opt-in subscribers for a brick-and-mortar retailer in ONLY 6 months. 

Where do you start when planning your SMS program growth strategy?

You need to grow your subscriber list with a purpose. Ask yourself, what goals are you trying to achieve?

1. Collect verified mobile numbers
2. Collect customer opt-ins
3. Start sending SMS messages
4. Drive more app downloads
5. Increase subscribers to your newsletter
6. Drive traffic to your e-commerce site

A goal will guide and dictate the type of data you collect and the messages you send. 

The good thing is that any of these goals can be easily achieved by following the steps laid out in the SMS Alerts growth strategy.

Select The Best Promotion or Call to Action

New Adlucent research found that 44% of shoppers are willing to provide opt-in and mobile information to merchants if they receive an offer or deal in return. The same applies to none transactional sms sign-ups, you want to provide a clear call to action.

In retail, for example, you know your audience best. We’ve found that providing a tangible, instant offer like a free coffee, or $5 off your next purchase when you subscribe to receive text alerts, will provide the highest conversion rates.

PRO TIP: Make sure the advertised call-to-action is simple, concise and easy to interpret. People need to understand the promotion instantly. 

Make sure you select a fun keyword relevant to the promotion. Ex. “Save” for $5 Off Promotions, “NEWSLETTER” to subscribe to your newsletter or just your brand’s name.

SMS Signup Activation Points

Once you’ve developed the promotion and call to action, you need to figure out how you’re going to get this offer into the hands of your subscribers. 

Try Text to Join For Subscriber Growth

Text to Join is 100% mobile-optimized and frictionless, and the best way to target physical traffic.

It doesn’t matter what phone your customers use. Messages are delivered and opened. At Raange, we have processed more than 20 million registrations using this method. 

How does it work?

Customers text-in to a toll-free number or short code, ex. Text “SAVE” to 70707 to get $5 Off Your Next Purchase.

The customer receives a text-back with a link pointing to a mobile-optimized landing page. They simply click on the link and fill out a form to receive the promotion on their phone. To finish it off, we have to send an opt-in Thank You message for proof of confirmation. 

The entire process is virtually frictionless and takes no more than 20s to complete, not like registering via email.

Online Forms for Subscriber Growth

One of the most effective ways to streamline the sign-up process and encourage more people to subscribe to your SMS alerts is by utilizing user-friendly web sign-up forms – ex. pop-ups.

At Raange, we also use subscriber links that once clicked go to a dynamic, personalized registration page.

The benefit of online traffic is that it allows organizations to tap into a vast pool of potential subscribers who may not have the opportunity to visit their physical location.

By providing an easy-to-use web sign-up form on your website, you can capture sms signups quickly.

By creating a dedicated webpage with a simple form where individuals can easily enter their phone numbers, you eliminate any barriers to entry and make the process seamless.

The Best Data to Collect

Consumers demand a fast, frictionless process, so we always recommend collecting a limited amount of data at first. We need to get the promotion into the hands of subscribers RIGHT AWAY! – seconds, not minutes.

This is why Raange’s technology is so powerful – it ensures a seamless and user-friendly experience for SMS signups. In fact, over 90% of users who initiate the SMS registration process through Raange’s technology successfully complete their registration.

This high completion rate is a testament to the effectiveness and simplicity of our platform, making it easier than ever for businesses to grow their subscriber lists and engage with their target audience through SMS alerts.

What we recommend:

• First Name
• Last Name
• Email Address
• Mobile Number
• Opt-in Consent

You can always ask your customers for more data in the future!

Advertising Your Text Alerts Program

By leveraging both online and physical traffic, businesses have a tremendous opportunity to exponentially grow their subscriber lists and reach a larger audience with their SMS alerts program.

The only limiting factor to promoting your new SMS Alerts program is your imagination. You can power any call-to-action with text-in promotions. 

• In-Store Signage
• Wifi Marketing
• Radio / Audio Ads
• Video
• Print Ads
• T-Shirts
• Posters
• Social Media
• Website

For retailers, we recommend placing signage throughout your store, but especially at the Point-of-Sale, and Front Display Window. In-store customers know and trust your brand already. They simply want to build a relationship with you.

What’s Next?

The good news is you’re well on your way to getting started, but keep in mind that you need to be constantly adding to your subscriber database. Every year your database degrades by nearly 20%. Customers change their email addresses, phone numbers or move and change their physical addresses.

If you have any questions whatsoever, our team is here to help so please feel free to reach out anytime.

At Raange, we are experts in A2P messaging using SMS. Because of the many advantages A2P provides, it has quickly emerged as one of the most preferred methods by companies for communicating with the consumers they serve.

A recent study found that the global A2P messaging market is expected to grow by 4.9% annually from 2023 to 2030.

In this piece, we will discuss the power of A2P messaging as well as the reasons why your company should think about utilising it.

What is A2P Messaging?

A2P messaging – also known as application-to-person messaging, is the process of sending SMS or MMS from an application like Raange’s Mobile Marketing Platform to a mobile device.

Everyone is familiar with P2P messaging or essentially just sending a text message to your friend. A2P can also be used for SMS chat, so it’s like you’re having a one-to-one conversation with a user, but all done from a platform like Raange.

How to use A2P SMS Messaging?

In short, A2P messages are used for business sms marketing campaigns, one-to-one SMS chat and bulk messaging.

What can you use A2P for?

A variety of industries use A2P messages, including retail, healthcare, finance and more, from things such as:

• SMS Chat
• Marketing Messages
• Appointment Reminders
• Delivery Notifications

And more…

Why Use A2P?

The nice thing about A2P messaging is that you can derive data and insights from your campaigns. You can track things like click-through rates, message open rates and deliverability of messages.

Another advantage of A2P is that it can assist organizations in increasing the level of engagement shown by their customers. By sending messages directly to customers’ mobile devices, businesses can ensure that their messages are seen and read. Text messages have a 98% open rate!

A2P can enhance software security. The use of two-factor authentication (2FA) is a typical example of A2P messaging. Many banks and financial institutions have implemented 2FA to better secure accounts. This happens when you receive a text message with a verification code to sign into your account.

A2P SMS Messages are Cost Effective

Finally, A2P messages are not only an efficient but also a cost-effective method for companies to communicate with their clients. When compared to conventional methods of communication like phone calls or snail mail, A2P SMS is a more cost-effective option.

A2P is a useful tool for companies searching for a scalable and cost-effective method to communicate with their customers.

In conclusion, A2P SMS can help improve consumer interaction, save money, and increase the level of security in your operations.

Ready to give QR codes for SMS Marketing a try? To get started with Raange, you can request a demo. Or, you can call us at (844) 472-2643.

Most people are familiar with QR codes but aren’t quite sure how a QR code can fit into your text message marketing strategy. QR codes are a powerful tool to engage with customers and increase conversions.

Best Way to Use QR Codes with SMS Marketing

QR codes can be used to get information into the hands of people quickly! Nearly, everyone has scanned a QR code to get redirected to a website fast. 

However, we use QR codes and mobile landing pages to drive opt-in registrations and validate real contact data for marketing.

If you use QR codes and SMS marketing properly, you can increase the audience of your text message marketing program.

We go into more detail about the specifics of QR codes and SMS in this previous post. 

In this post, we’ll explore a few ways you can use QR codes to better promote your sms marketing program.

1. Place QR Codes on In-Store Signage

You should place QR codes on all of your in-store signage. This is a great way to engage with customers who are already in your store and looking for more info. You can use QR codes to promote exclusive discounts or special offers. Additionally, you can provide more information about your products or services.

We use Smartsigns with text-in and QR codes so people can engage with your brand. We do find that 20-30% of users use QR codes as compared to text-in. 

As you can see in the below image, Urban Planet, a fashion retail brand, uses QR codes on Raange Smartsigns to grow its marketing lists. The QR code is linked to a mobile offer page so shoppers get a digital coupon and sign up for future text alerts. 

2. Use QR Codes in Print Advertising

QR codes are a great way to add a certain level of measurability to your print advertising campaigns like flyers or pamphlets. Connecting your call-to-action with a QR code gives a better user experience to your audience while engaging with your brand. 

Once again, we like to link a QR code to a landing page to use as a way to grow your SMS subscriber list.

3. Add QR Codes to Product Packaging

Adding QR codes to product packaging is one of the most common ways to engage with consumers after they have made a purchase or are shopping in-store. This can be a great way to encourage repeat business or provide additional brand information. 

You can link the QR code to a survey to collect customer feedback or to a landing page containing a fun product demo, more information on product rebates or sign up for a contest.

4. Use QR Codes at Events

QR codes can also be used at events as a means of promoting your brand and engaging with attendees. You can use QR codes to provide additional information about your products or services or to offer event attendees exclusive discounts. You can also use QR codes to increase your SMS subscriber list by directing attendees to a landing page where they can sign up for your SMS marketing campaigns.

Pizza Pizza uses QR codes to promote sign-ups for free slices of pizza at Toronto Raptors games. Obviously, this is a great way to engage fans at the game and add measurability to in-game promotions, as you can measure traffic and registrations instantly. 

In conclusion, QR codes can be a powerful tool to enhance your SMS marketing campaigns. The best way to use QR codes is to generate opt-in registrations for your marketing campaigns.

Ready to give QR codes for SMS Marketing a try? To get started with Raange, you can request a demo. Or, you can call us at (844) 472-2643.

Getting subscribers to signup to your marketing list can be as easy as pie with the right type of incentive, the right language, the right process flow, and of course, ease of signing up. All the tools you need to create a seamless signup process the way YOU want it to happen, are right in our platform’s Offer functionality. We invite you to have a look at all you can do. The power is within.

Offers are the first step within these 3 building blocks to create your ideal signup set-up:

1. Offer

2. Keyword

3. Signage

With your shortcode or toll-free number ready, you’ll create the offer in Raange. Then  you’ll create its keyword, followed by the signage that displays the incentive text with your text-in number or the QR code automatically generated when you create your keyword. You can even use both the text-in number and QR code on your signage. It’s completely up to you. We’d be happy to advise if you’d like some tips and we can even print the signage for you. We’re here to help.

What are Offers?

Today, we’re going to focus on the Offer and show you how you can make the most of its versatility of features to greatly boost your subscriber acquisition efforts. Offers are used to build out the right landing page for you and help you create all related text. You’ll create text for SMS text-in responses or QR code scans along with response page and thank-you page text. You’ll have access to optional features that can boost your control over the subscription flow process. We even provide anti-spam compliance text to opt-in with so your subscriber opt-ins are fully legal. 

How to set up an Offer in Raange

Now, back to Offers to set up your landing page: When creating an offer in Raange, click on the +New Offer button to access the screens.

Select Offer Type

1) Select whether to set up your offer to use for SMS signups or for use with your social media. This uses 2FA for that extra level of security.

Build a Mobile Landing Page with our Builder

2) After that, its time to choose a landing page template.

• The Standard template allows you to collect subscriber information from 4 fields:  First Name, Last Name, Mobile #, Email.
• The Extended signup templates allow you to collect five fields of information, the above four plus postal code or 6 fields of information which include the above four plus postal code and date of birth.

Tip: The less information that a subscriber needs to fill in, the more likely that person is to subscribe. Sometimes its best to start with the standard four field template and collect other information once they have already subscribed and earned your trust.

Enable Facebook and Google verification

3) Once you’ve selected your template, you can select the checkboxes to allow access to your landing page through Facebook or Google. This can speed up an already quick signup process as the First Name, Last Name and Email fields will get pre-populated from the information that Facebook or Google already has. That leaves only 1 field for the subscriber to fill in: The Mobile number.

Integrate Google Tag Manager to RT users

4) Next up is the Google Tag Manager field.  Use this field to place your marketing pixels from Google Analytics, FB, TikTok, etc. on the landing page to retarget subscribers with ads from any of your ad platforms.

5) The SMS Response field is where you’ll put the incentive that subscribers will see on their phones as soon as they they text-in or scan their QR code. Click on the Offer URL

button, to enter the link to the landing page and place it anywhere within your text. It will appear as a link icon 

When clicked, subscribers will be instantly re-directed to your landing page.

6) Incase someone has unsubscribed after redeeming an incentive just so they can try to redeem it again, you have the option to send a text using the Cooldown field to let them know that they’ve already received the incentive, but are welcome to resubscribe at a later date for a different one. They would only receive this text if they try to subscribe again. 

Since the offer is used to acquire new subscribers only, if someone is already subscribed, you can put text in the Already Signed Up field to tell them that they have already received this offer.  Subscribers that are already in Raange get any new incentives or other information from you through Raange’s campaign functionality as long as they stay subscribed.

How to add your logo to the landing page

7) Brand your landing page by using your logo that is already in Raange when you came on board.  You have the option to upload a different logo or image by clicking on the Upload Logo or image button below.

Create bilingual mobile landing pages

8) The landing page signup template can be set up in english, french or both and yes, we do support french characters!  The language that will appear on the subscribers phone is based on the store language set up in Raange. If you choose to use both languages for landing page text, people subscribing to an english store will receive their text in english while those subscribing to a french store, will receive their text in french.

Enter your landing page incentive text on the Header text lines below. You can use 4 lines of header text, but keep in mind that this uses up space on your page. The fields that people will fill out so you can collect their information along with standard consent text, also appear on this page below the header text.

Tip: Usually 1 or 2 text lines is sufficient for an incentive, but you can use more if you like.

9) Once someone submits their subscription, you have the option to have them  immediately redirected to a Thank You Response page. Along with your logo or uploaded image that appears there,  you can enter thank you text in that field or any other information you would like to give them as soon as they’ve signed up.

You also have the option to send a text immediately after they signup by using the SMS Signup response field.

Add Follow Us buttons on your thank you page

10) Would like to give your new subscribers the option to follow you on your website or other social media channels? Use the  Add Follow Us Button

to select up to 2 channels and enter their corresponding URLs. The website or channels will appear on the Thank You Response page as buttons after any text you have entered in the Thank You Response field.

11) Lastly, enter your offer terms and conditions either by text or you can enter the link to the terms and conditions on your website.  This will appear under the standard legal consent provided by Raange. The subscriber can access the complete consent documentation by clicking Read More and then clicking on Offer Terms and Conditions to view your specific offer terms and conditions.

Raange Offers can be set up with only a few required fields or you can fully load it by using all the features available.  It’s up to you.  Feel free to contact us at support@raange.com if you have any questions on how you can make your offers perform at their best.

May your subscriber acquisitions go through the roof!

The Raange Team

Although QR codes have been around since the 1990s, this technology has stood the test of time and is still popular today.

For example, customers frequently inquire about QR codes and want information on how to combine SMS and QR codes in their communications and subscriber acquisition. As a result, we have incorporated a QR code generator into our platform.

We won’t go through all of the use cases for QR codes, but we will focus on subscriber acquisition and marketing-related uses for the sake of this article.  Read on and find out everything you need to know about QR codes and how to use them in your text message marketing campaigns. 

What is a QR Code?

A QR code or “quick response” code is a barcode that can store a lot of data and easily read by a mobile phone. When a user scans the code, he or she has access to the information right away. 

Why SMS Marketing?

Organizations of all kinds, from retailers to restaurants to all levels of government, are finding it harder and harder to reach their audience. As you know, the number of people who open and send emails is going down, and people don’t like to answer the phone.

But the average person checks their cell phone more than 150 times a day. That is why all types of organizations use SMS Marketing to stay in touch with their audiences. Why? Recipients open 98% of text messages right away.

Why SMS QR codes?

At Raange, we like to use QR codes to grow subscriber lists or contact lists.

QR codes are a cheap and easy way to add subscribers to your marketing lists by embedding QR codes in any physical or digital promotion or campaign. 

You can use QR codes for a simple redirect to a content page, but we view this as a missed opportunity for businesses and organizations. We like to collect opt-in subscribers so you can stay in touch with your audience. That is why, we link our mobile sign up pages to QR Codes and use SMS to get the job done.

Let’s go through a few tips now:

Make sure that your call to action is compelling (CTA)

You will need to come up with an enticing call to action (CTA) in order to get people to scan your QR code. Inform them of what they may look forward to once they have scanned the code, such as a discount, access to unique material, or participation in a contest. Make sure that your call to action is both clear and succinct, and use language that encourages people to take action in order to motivate them.

Make sure to use mobile-optimized landing pages

If someone scans your QR code, they should be taken to a landing page that is optimized for mobile devices and gives the information that was promised in your call to action (CTA).

Collecting Opt-In Subscribers for your text message marketing program

We hate fake contact information! At Raange, we make it mandatory for subscribers to register with real contact data (which we verify in milliseconds) to receive any promotions or to sign up for text or email alerts. Using secure mobile landing pages, we collect: 

• First name
• Last name
• Verified email address 
• Validated mobile number with our MobileLock technology 
• Customer opt-in 

Our native mobile landing pages use fraud prevention technology and have a 91% conversion rate. You can also sync your registrations to a CRM or email marketing platform like Klaviyo.

How to create a QR code

There are many, many FREE QR code generators. Just hop over to Google, Bing, DuckDuckGo, or whatever it is that you’re using and search “QR code generator.”  

Here’s a list of a few that we found: 

QR Code Generator

The QR Code Generator

QRCode Monkey

In the Raange Platform, we have a built-in QR Code generator. You can quickly make a QR code as you build subscriber growth campaigns.

As previously mentioned, we connect QR Codes with our SMS sign up pages.

If you’re using one of the QR code generators listed above, you need to type in the URL you want the QR code to go to and press the “Generate QR Code” button. 

You can use the camera app on your phone to test your new SMS QR Code. Most camera apps can read QR codes. You open the app, point the camera at the code, and click on the link. Done!

Promoting your QR codes

There are lots of things you can do with your QR codes. We’ll focus on what’s been most successful for our customers: physical signage. 

Read More: Top 5 Campaigns to Grow Your Marketing List

You can place the QR code on a SmartSign and place it in a high-traffic area. Your Interactive Signage needs to be seen and placed where it can grab your customers’ attention. 

We put together this how-to on creating and promoting SmartSigns. 

What to do with all of your new subscribers?

You can use verified email addresses for your email marketing campaigns to increase your audience. With the validated mobile numbers you can send personalized, high-volume SMS messaging campaigns. 

Send fully personalized and segmented SMS campaigns with only a few clicks of a button. You can read more about the Raange SMS Marketing platform here.

Read more: 3 Tips to Writing the Perfect Text Message

In conclusion, SMS QR codes can enhance the effectiveness of your SMS marketing efforts. You can increase engagement and boost your return on investment (ROI) by developing an enticing call to action (CTA), designing a landing page that is optimized for mobile devices, monitoring performance with analytics, and keeping your QR codes as straightforward as possible. 

You should immediately begin experimenting with QR codes in your SMS marketing campaigns.

How to get started with Raange?

Ready to give Canada’s Most Affordable SMS Marketing solution a try? To get started with Raange, you can request a demo. Or, you can call us at (844) 472-2643.